Brief
With two physical stores and an e-commerce offering, there were challenges with stock management. Therefore, the Irish jeweller needed a solution that would align and improve the way stock was uploaded, updated and managed across all three outlets.
Challenge
Not only did we need a solution to help the in-house team save time and resources, but one that would also improve the customer experience, which would be the same through every channel.
Once stock management had been improved, the focus would then need to shift to establishing an online presence within Ireland in order to increase website traffic, sales and brand awareness.
Approach
We began by integrating the retailer’s Shopify platform with Pursuit in order to improve the way stock was managed through automation.
We then helped Rocks establish an online presence through SEO efforts. Our strategised approach first focused on fixing any technical issues and then implementing a long-term plan that would improve online visibility and traffic sustainably over time.
Efforts then lay on improving the customer experience and optimising the website for conversions. This involved redesigning and developing areas of the website, including the blog, landing pages and homepage.
Solution
To ensure we could achieve all of our goals, we set out the following aims and objectives:
- Reduce the amount of time and resources being spent on uploading and updating products to the online store.
- Manage inventory levels across the three channels by integrating Shopify with Pursuit integration.
- Use automation to make tasks such as uploading new products to the website take minutes rather than weeks.
- Build an online presence through SEO efforts – ongoing technical fixes and improvements and contention creation to target relevant keywords.
- Conversion rate optimisation (CRO) by improving the user experience (UX) of the site.
Goal
Improved search engine rankings
Rankings improved across the board, including securing consistent top 3 positions for high volume and difficult keywords.
Increased traffic
In six months, organic website traffic increased by almost 150%.
Increased conversions
Year on year, consultation booking button clicks increased by over 40%.
Testimonials
Client Feedback
We have an integration between our back office system and our website which these guys built and works seamlessly. We have also had quite a few bespoke features added and the team at Autify are quick on both their response and to implement the changes needed. Highly recommended.
Operations Manager - Frost of London
Autify have been an incredible partner for us to work with. They completed a large and complex piece of work for us to integrate our website with our stock management system. Not only was this build completed accurately and on time (and on budget!), but they did it with such knowledge and professionalism they were able to ease what could have been a very stressful period.
Head of E-Commerce - Browns Family Jewellers
Founder - Opal22
Director - Wallace Allan
Director - iHome Plus
Incredibly proud of the incredible work that Autify Digital has provided to myself as a CMO, in a previous role, and now as group managing director. An incredibly knowledgable and friendly team, driven by one of the smartest digital and humble Founder/CEO’s on the planet, Amad. If you want a no.1 website and digital brand with passion and power, you only need to shop once. #autify
CMO - We Are Preen
Amad, Simon and Roxy are all extremely knowledgeable on SEO. Have worked with a number of agencies in the past, but would definitely recommend Autify above the others.
Chief Operating Officer - Office Freedom
A very expert and helpful company, full of experience and I look forward to dealing with them in the near future.
Managing Director - The Amber Shop
Working with the team at Autify was a great experience! They are incredibly knowledgeable, professional and extremely passionate at what they do. Were a great support when ever I needed advice, always going that extra mile 🙂 I would highly recommend Autify for any E-commerce and Digital Marketing.
Founder - TLG Design
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