Rocks Jewellers


With two physical stores and an e-commerce offering, there were challenges with stock management. Therefore, the Irish jeweller needed a solution that would align and improve the way stock was uploaded, updated and managed across all three outlets.

Rocks 1


Not only did we need a solution to help the in-house team save time and resources, but one that would also improve the customer experience, which would be the same through every channel. 

Once stock management had been improved, the focus would then need to shift to establishing an online presence within Ireland in order to increase website traffic, sales and brand awareness. 

Rocks 2


We began by integrating the retailer’s Shopify platform with Pursuit in order to improve the way stock was managed through automation.

We then helped Rocks establish an online presence through SEO efforts. Our strategised approach first focused on fixing any technical issues and then implementing a long-term plan that would improve online visibility and traffic sustainably over time. 

Efforts then lay on improving the customer experience and optimising the website for conversions. This involved redesigning and developing areas of the website, including the blog, landing pages and homepage.



To ensure we could achieve all of our goals, we set out the following aims and objectives:

  • Reduce the amount of time and resources being spent on uploading and updating products to the online store.
  • Manage inventory levels across the three channels by integrating Shopify with Pursuit integration.
  • Use automation to make tasks such as uploading new products to the website take minutes rather than weeks.
  • Build an online presence through SEO efforts – ongoing technical fixes and improvements and contention creation to target relevant keywords.
  • Conversion rate optimisation (CRO) by improving the user experience (UX) of the site.
Rocks 3


Improved search engine rankings

Rankings improved across the board, including securing consistent top 3 positions for high volume and difficult keywords.

Increased traffic

In six months, organic website traffic increased by almost 150%.

Increased conversions

Year on year, consultation booking button clicks increased by over 40%.


Client Feedback


We have an integration between our back office system and our website which these guys built and works seamlessly. We have also had quite a few bespoke features added and the team at Autify are quick on both their response and to implement the changes needed. Highly recommended.

Louis Atkins

Operations Manager - Frost of London


Autify have been an incredible partner for us to work with. They completed a large and complex piece of work for us to integrate our website with our stock management system. Not only was this build completed accurately and on time (and on budget!), but they did it with such knowledge and professionalism they were able to ease what could have been a very stressful period.

Amy Berry

Head of E-Commerce - Browns Family Jewellers

Amad and his team made everything easy. They took the time to understand my business so the could create the best website for us.
I’m really please with the final results and would definitely recommend Autify to other.. 10/10 job guys..Thank you
Tara Munroe

Founder - Opal22

Excellent and professional company. After being let down numerous times to integrate our stock system to magento we eventually found Autify. Everything works perfectly with any minor issues being resolved very quickly. Would recommend to anyone looking advance their business into the digital age to contact autify.
Ian Allan

Director - Wallace Allan

Amad and his team are real professionals in areas such as web development, SEO and integration. They recently helped us upgrade and build our brand new website for our lettings agency ( Really pleased with the result. Thanks a lot for your continued support. It’s been a pleasure working with you.
Jinny Yang

Director - iHome Plus


Incredibly proud of the incredible work that Autify Digital has provided to myself as a CMO, in a previous role, and now as group managing director. An incredibly knowledgable and friendly team, driven by one of the smartest digital and humble Founder/CEO’s on the planet, Amad. If you want a no.1 website and digital brand with passion and power, you only need to shop once. #autify

Kevin Tewis-Allen

CMO - We Are Preen


Amad, Simon and Roxy are all extremely knowledgeable on SEO. Have worked with a number of agencies in the past, but would definitely recommend Autify above the others.

Jon Posener

Chief Operating Officer - Office Freedom


A very expert and helpful company, full of experience and I look forward to dealing with them in the near future.

Jeremy Fournel

Managing Director - The Amber Shop


Working with the team at Autify was a great experience! They are incredibly knowledgeable, professional and extremely passionate at what they do. Were a great support when ever I needed advice, always going that extra mile 🙂 I would highly recommend Autify for any E-commerce and Digital Marketing.

Terri Burton

Founder - TLG Design


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