Senior Paid Media Specialist

Senior Paid Media Specialist

The ideal candidate will be responsible for developing and implementing effective paid media strategies to increase ROI and manage client budget effectively. Someone with a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

  • Manage the optimisation of ongoing client campaigns, ensuring deadlines and KPIs are met
  • Manage the budgets of the accounts you work on and oversee
  • Report regularly on paid search campaigns to the Account Manager and clients
  • Stay up to date with platform and industry changes, updating strategies in line with your analysis and observations
  • Analysis of marketing campaigns to determine available growth opportunities
  • Create the vision for the brand and set the strategy, measures, and budgets accordingly
  • Manage effective engaging multi-channel campaigns to amplify the brand reach, drive sales and deepen our consumer engagement
  • Developing and managing the Digital Marketing strategy, across all paid media channels and improve and optimise the customer experience and improving conversation rates
  • Plan and execute full funnel marketing campaigns working with Brand Management, Digital, SEM, SEO, and other channels
  • Developing the brand, key propositions and increasing brand awareness
  • Researching and analysing market trends and competitors
  • Deliver daily, weekly and monthly reports on key metrics and KPIs, recommending improvements where appropriate

What we are looking for

  • Paid search channel expert, highly skilled in native and 3rd Party Paid Search Platforms including Google Ads, Google Shopping, GA4, GTM and Paid Social
  • A minimum of four years experience in managing Google Ads and multichannel paid media campaigns.
  • Previous experiences in an agency environment would be preferable but not essential.
  • Passionate about Paid Search and curious, has awareness of the latest platform and channel developments
  • Attention to detail, with the ability to audit paid search accounts and clearly articulate rationale for proposed recommendations/changes
  • Feed management experience is essential
  • Hands-on experience in campaign creation, tracking, tagging, testing and analytics.
  • Strong forecasting and budget management skills with data-backed decision-making
  • Has experience in managing large search budgets. Enjoy educating local teams and clients about how optimising campaigns to drive search efforts
  • Pushes for high standards with a desire to deliver best in class work
  • Strong communication skills in both written and spoken English for ad copy
  • Ability to provide and recommend strong creative briefs

Benefits

  • Opportunity for personal growth and development within a passionate team
  • Relaxed yet productive work environment with modern facilities
  • Hybrid working available after full training completed
  • 25 days holiday, in addition to public holidays
  • Free Team lunches on Friday’s
  • Retailer discounts
  • Casual dress whilst within the office
  • Pension scheme

Employment Type – Permanent, Full-time
Salary – Up to £40,000 DOE
Schedule – Monday to Friday
Location – Hybrid remote in Nottingham, NG1 6EE
Closing Date – 6th March 2024

Interested? Please send your CV, cover letter and portfolio (if applicable) to
info@autify.co.uk before the closing date.

dev@autify

Read More Blogs

How to make your e-commerce GDPR compliant: our ultimate checklist

Any digital e-commerce processes a huge amount of data daily some of which

How to Get REST API Credentials from the Developer Portal to setup Lloyds Cardnet Connect

So, we hear you’re wanting to explore Lloyds Cardnet’s new REST API?  

SEO vs PPC: Which Works Best For Jewellers

Did you know, 75% of online search engine users never make it past the first

Best E-commerce SEO Audit Guide: Checklist Included

Many e–commerce websites rely on organic traffic from search engines like

    Sign up for Our Newsletter

    Register to Autifys newsletter for our latest updates.

    connect

    Let’s Get to Work

    Want to get your business noticed? We can’t wait to see how we can support you. Get in touch today and let’s get to work!

    Get Started
    Quick Contact

    Get in Touch